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Meet Your Coffee
Animated web ads tracing microlot coffee beans back to their source. No rhetoric, just the fact that this came from someone specific.
Context
Most coffee comes from "somewhere in the south." Vague origins. Faceless plantations. Industrial operations where traceability ends at the country name, if you're lucky.
Opportunity
Puku Puku sells microlot traceable coffee. Every bean traces back to a specific farm, plot of land, and farmer. This level of specificity is rare, personal, and worth showing.
Same idea, adapted across four standard display formats.
And for the people who occasionally leave their house.
